May 7, 2010


She is a 31 years old bijoux designer from Napoli, but living in Bologna. Paola Rapacciuolo is a specialist in her field: she studied the technic of coral engraving, ceramic modeling tool, goldsmith's art and jewel design. Her brand “Le Chou Chou” includes many wonderful creations. Here some pictures of her last collection “Les Madeleines” and the interview to her.

È una designer di gioielli di 31 anni, originaria di Napoli ma bolognese d’adozione. Paola Rapacciuolo è una vera specialista nel suo campo: ha studiato la tecnica dell’incisione su corallo, la modellazione della ceramica, l’oreficeria ed il design di gioielli. Il suo marchio “Le Chou Chou” comprende creazioni davvero meravigliose. Ecco alcune imamgini della sua ultima collezione “Les Madeleines” e l’intervista che le ho fatto.
What do you create?
I create bijoux using ceramic, resins, polymeric materials, Swarovski and pearls. Then lace, braid, ribbons. Also vintage. I use hypoallergenic and nichel free materials but I can also use silver 925 and gold.

Che tipo di oggetti crei?
Realizzo bijoux in ceramica, resine, paste polimeriche atossiche, perle di vetro, cristalli e Swarovski. Poi anche pizzi, merletti, passamaneria e nastri, sia nuovi che vintage. I supporti sono nichel free ma a richiesta posso scegliere argento 925 e oro.

Talk about your brand.
Chou Chou (ciù ciù) in Napoli is related to particolar jelly and sweet gums; but it is aso used as a term of endearment for children and nice people. It sounds so chic, contrasting to the familiarity that characterise my creations. I use feminine and delicate colours: light pink, white, grey, light blue.

Parlaci del tuo marchio.
Chou Chou (ciù ciù) nel napoletano indica alcuni tipi di caramelle gommose (quelle colorate che si vendono nelle fiere di paese, per intenderci), ma si utilizza anche come vezzeggiativo nei confronti di bambini e persone particolarmente dolci e carine. Suona molto chic, cosa che contrasta con l’informalità delle mie creazioni. Utilizzo colori delicati che ne sottolineano la femminilità: rosa, azzurro, bianco, grigio.

Which is your creations style? How do you describe your collections?
I think to a kidadult style, ironic, original and very particular.

Come definiresti lo stile delle tue creazioni?
Sicuramente ironico, originale e molto particolare.

You can buy her this and the other collection on line on:
Potete acquistare questa e le altre collezioni on line su:

- Etsy

Italian shops:
Punti vendita in Italia: 
CASERTA: Little Black Dress, via Marchesiello 13
CATANZARO: Potto Concept Store, Via Menniti n.32
SALERNO: Life Style, Piazza Vittorio Veneto n.3, Scafati
TERNI: Caracas Store, via XI Febbraio n.88
ROMA: Soul-Box, via Bernardo Barbiellini Amidei n.6

Shops out of Italy:
Negozi all’estero:
CHIASSO, SWITZERLAND Boutique Pigalle, Via Bossi 25
Credits: model - Vanessa Favilla; photo - Chiara Battistini

4 comment:

Mairi on May 7, 2010 at 8:50 PM said...

Dolcissime le creazioni di Lechouchou :)

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